Public Relations Specialists
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
At a Glance
Public Relations Specialists earns a median of $69,780/yr with +4.8% projected growth. Typical entry: Bachelor's degree. Top skills: Integrity, Dependability, Communications and Media.
$69,780/yr
+4.8%
28
Bachelor's degree
Skills & Requirements
Skills (14)
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Being aware of others' reactions and understanding why they react as they do.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Knowledge (6)
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Abilities (12)
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to communicate information and ideas in speaking so others will understand.
The ability to communicate information and ideas in writing so others will understand.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to read and understand information and ideas presented in writing.
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Technology (26)
Work Activities (24)
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Analyzing information and evaluating results to choose the best solution and solve problems.
Keeping up-to-date technically and applying new knowledge to your job.
Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Translating or explaining what information means and how it can be used.
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Getting members of a group to work together to accomplish tasks.
Encouraging and building mutual trust, respect, and cooperation among team members.
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Scheduling events, programs, and activities, as well as the work of others.
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Monitoring and controlling resources and overseeing the spending of money.
Work Styles (4)
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
Careers with Overlapping Skills
These occupations share the most skills. A career transition between them means many of your skills transfer directly.
Marketing Managers
Management · 235 shared skills
Market Research Analysts and Marketing Specialists
Business and Financial Operations · 232 shared skills
Software Developers
Computer and Mathematical · 228 shared skills
Software Quality Assurance Analysts and Testers
Computer and Mathematical · 227 shared skills
Web Developers
Computer and Mathematical · 226 shared skills
Information Technology Project Managers
Computer and Mathematical · 222 shared skills
Computer User Support Specialists
Computer and Mathematical · 221 shared skills
Human Resources Specialists
Business and Financial Operations · 221 shared skills
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