Market Research Analysts and Marketing Specialists
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Market Research Analysts and Marketing Specialists earns a median of $76,950/yr with +6.7% projected growth. Typical entry: Bachelor's degree. Top skills: Getting Information, Analyzing Data or Information, Interpreting the Meaning of Information for Others.
$76,950/yr
+6.7%
87
Bachelor's degree
Skills & Requirements
Skills (10)
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Knowledge (7)
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Abilities (15)
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to communicate information and ideas in writing so others will understand.
The ability to communicate information and ideas in speaking so others will understand.
The ability to read and understand information and ideas presented in writing.
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
The ability to generate or use different sets of rules for combining or grouping things in different ways.
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
The ability to choose the right mathematical methods or formulas to solve a problem.
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Technology (50)
Category: Data base user interface and query software | Hot Technology
Category: Development environment software | Hot Technology
Work Activities (24)
Observing, receiving, and otherwise obtaining information from all relevant sources.
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Translating or explaining what information means and how it can be used.
Analyzing information and evaluating results to choose the best solution and solve problems.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Keeping up-to-date technically and applying new knowledge to your job.
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Assessing the value, importance, or quality of things or people.
Scheduling events, programs, and activities, as well as the work of others.
Getting members of a group to work together to accomplish tasks.
Encouraging and building mutual trust, respect, and cooperation among team members.
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Monitoring and controlling resources and overseeing the spending of money.
Careers with Overlapping Skills
These occupations share the most skills. A career transition between them means many of your skills transfer directly.
Marketing Managers
Management · 271 shared skills
Software Developers
Computer and Mathematical · 267 shared skills
Software Quality Assurance Analysts and Testers
Computer and Mathematical · 266 shared skills
Web Developers
Computer and Mathematical · 257 shared skills
Information Technology Project Managers
Computer and Mathematical · 257 shared skills
Management Analysts
Business and Financial Operations · 255 shared skills
Computer User Support Specialists
Computer and Mathematical · 254 shared skills
Computer Systems Analysts
Computer and Mathematical · 250 shared skills
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