Marketing Managers
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Marketing Managers earns a median of $161,030/yr with +6.6% projected growth. Typical entry: Bachelor's degree. Top skills: Dependability, Achievement Orientation, Sales and Marketing.
$161,030/yr
+6.6%
34
Bachelor's degree
Skills & Requirements
Skills (18)
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Being aware of others' reactions and understanding why they react as they do.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Motivating, developing, and directing people as they work, identifying the best people for the job.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Knowledge (7)
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Abilities (14)
The ability to communicate information and ideas in speaking so others will understand.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to read and understand information and ideas presented in writing.
The ability to communicate information and ideas in writing so others will understand.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
The ability to generate or use different sets of rules for combining or grouping things in different ways.
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Technology (67)
Category: Data base user interface and query software | Hot Technology
Category: Enterprise application integration software | Hot Technology
Category: Development environment software | Hot Technology
Category: Data base user interface and query software | Hot Technology
Work Activities (24)
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Analyzing information and evaluating results to choose the best solution and solve problems.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Encouraging and building mutual trust, respect, and cooperation among team members.
Getting members of a group to work together to accomplish tasks.
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Keeping up-to-date technically and applying new knowledge to your job.
Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Scheduling events, programs, and activities, as well as the work of others.
Assessing the value, importance, or quality of things or people.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Translating or explaining what information means and how it can be used.
Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Work Styles (4)
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.
A tendency to be open to and comfortable with change, new experiences, or ideas at work.
Careers with Overlapping Skills
These occupations share the most skills. A career transition between them means many of your skills transfer directly.
Software Developers
Computer and Mathematical · 295 shared skills
Software Quality Assurance Analysts and Testers
Computer and Mathematical · 294 shared skills
Information Technology Project Managers
Computer and Mathematical · 288 shared skills
Management Analysts
Business and Financial Operations · 287 shared skills
Web Developers
Computer and Mathematical · 286 shared skills
Computer User Support Specialists
Computer and Mathematical · 284 shared skills
Computer Systems Analysts
Computer and Mathematical · 279 shared skills
Business Intelligence Analysts
Computer and Mathematical · 277 shared skills
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