Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
At a Glance
Advertising and Promotions Managers earns a median of $126,960/yr with -2.2% projected growth. Typical entry: Bachelor's degree. Top skills: Dependability, Sales and Marketing, Working with Computers.
$126,960/yr
-2.2%
2
Bachelor's degree
Skills & Requirements
Skills (13)
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Being aware of others' reactions and understanding why they react as they do.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Knowledge (7)
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Abilities (15)
The ability to communicate information and ideas in speaking so others will understand.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to read and understand information and ideas presented in writing.
The ability to communicate information and ideas in writing so others will understand.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to generate or use different sets of rules for combining or grouping things in different ways.
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Technology (27)
Category: Enterprise application integration software | Hot Technology
Work Activities (17)
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Keeping up-to-date technically and applying new knowledge to your job.
Analyzing information and evaluating results to choose the best solution and solve problems.
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Assessing the value, importance, or quality of things or people.
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Scheduling events, programs, and activities, as well as the work of others.
Work Styles (3)
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.
Careers with Overlapping Skills
These occupations share the most skills. A career transition between them means many of your skills transfer directly.
Marketing Managers
Management · 223 shared skills
Market Research Analysts and Marketing Specialists
Business and Financial Operations · 219 shared skills
Public Relations Specialists
Arts, Design, Entertainment, Sports, and Media · 217 shared skills
Human Resources Specialists
Business and Financial Operations · 216 shared skills
Web Developers
Computer and Mathematical · 215 shared skills
Producers and Directors
Arts, Design, Entertainment, Sports, and Media · 214 shared skills
Information Technology Project Managers
Computer and Mathematical · 214 shared skills
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Sales and Related · 214 shared skills
Explore Key Skills
Frequently Asked Questions
Want to build these skills?
Sign up to find courses that teach these skills, track your progress, and build a skills passport aligned to Advertising and Promotions Managers.
Get Started Free