Vice President of Marketing
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Vice President of Marketing. Typical education: High school or GED. Top skills: Marketing, Leadership, Marketing Automation.
Not available
High school or GED
Varies
2
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (23)
Marketing
Marketing Automation
Digital Marketing
Revenue Growth
Social Media
Value Propositions
Strategic Prioritization
E-Commerce Sales
Sales Pipelines
Market Analysis
Return On Investment
Social Marketing
Strategic Marketing
Search Engine Optimization
Integrated Content
Brand Awareness
Market Research
Public Relations
Integrated Marketing Communications
Business Development
Salesforce
Eloqua
Marketing Strategies
Common Skills (7)
Leadership
Communication
Business Administration
Strategic Thinking
Customer Service
Voice of the Customer (VoC)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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