Director of Digital Marketing
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Director of Digital Marketing. Top skills: Digital Marketing, Portfolio Management, Direct-to-Consumer (DTC).
Not available
Varies
Varies
N/A
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (16)
Digital Marketing
Portfolio Management
Direct-to-Consumer (DTC)
Market Requirements Documents
Marketing
Healthcare Industry Knowledge
Consensus Decision Making
Virtual Environment
Competitive Intelligence
Consumer Behaviour
Marketing Research
Market Trend
Medicare
Analytics
Digital Media Strategy
Digital Product Management
Common Skills (13)
Research
Accountability
Organizational Skills
Presentations
Leadership
Strategic Thinking
Communication
Influencing Skills
Strategic Planning
Budgeting
Analytical Skills
Planning
Certifications (1)
Master Of Business Administration (MBA)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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