Digital Marketing Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Digital Marketing Manager. Typical education: Bachelor's degree. Experience: 6.2 years. Top skills: Digital Marketing, Marketing, Project Management.
Not available
Bachelor's degree
6.2 years
7
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (20)
Digital Marketing
Marketing
Project Management
Analytics
E-Commerce Management
Blogs
Key Performance Indicators (KPIs)
Dashboard
Social Media
Search Engine Optimization
HyperText Markup Language (HTML)
Customer Lifecycle Management
Vlookups
Graphic Design
Cross-Functional Team Leadership
Content Creation
Information Technology Management
Brand Communication
Multivariate Testing
Dynamic Content
Common Skills (10)
Communication
Management
Analytical Skills
Planning
Customer Service
Operations
Sales
Strategic Planning
Overcoming Obstacles
Leadership
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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