Search Marketing Strategists
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
At a Glance
Search Marketing Strategists earns a median of $76,950/yr with +6.7% projected growth. Typical entry: Bachelor's degree. Top skills: Working with Computers, Analyzing Data or Information, Making Decisions and Solving Problems.
$76,950/yr
+6.7%
87
Bachelor's degree
Skills & Requirements
Skills (13)
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Knowledge (5)
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Abilities (13)
The ability to communicate information and ideas in speaking so others will understand.
The ability to read and understand information and ideas presented in writing.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to communicate information and ideas in writing so others will understand.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
The ability to generate or use different sets of rules for combining or grouping things in different ways.
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Technology (37)
Category: Data base user interface and query software | Hot Technology
Category: Web platform development software | In Demand
Work Activities (19)
Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Analyzing information and evaluating results to choose the best solution and solve problems.
Keeping up-to-date technically and applying new knowledge to your job.
Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Observing, receiving, and otherwise obtaining information from all relevant sources.
Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Establishing long-range objectives and specifying the strategies and actions to achieve them.
Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Translating or explaining what information means and how it can be used.
Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Developing specific goals and plans to prioritize, organize, and accomplish your work.
Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.
Work Styles (2)
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
Careers with Overlapping Skills
These occupations share the most skills. A career transition between them means many of your skills transfer directly.
Marketing Managers
Management · 217 shared skills
Software Developers
Computer and Mathematical · 216 shared skills
Web Developers
Computer and Mathematical · 216 shared skills
Software Quality Assurance Analysts and Testers
Computer and Mathematical · 215 shared skills
Information Technology Project Managers
Computer and Mathematical · 215 shared skills
Online Merchants
Business and Financial Operations · 215 shared skills
Business Intelligence Analysts
Computer and Mathematical · 213 shared skills
Computer Systems Analysts
Computer and Mathematical · 213 shared skills
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