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Online Merchants

Business and Financial Operations (13-1199)
Bright Outlook

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

At a Glance

Online Merchants earns a median of $81,270/yr with +3.0% projected growth. Typical entry: Bachelor's degree. Top skills: Working with Computers, Apple macOS, Adobe Photoshop.

Median Annual Wage

$81,270/yr

Projected Growth (2024-34)

+3.0%

Annual Openings

108

Typical Education

Bachelor's degree

Skills & Requirements

Skills (8)

Reading Comprehension

Understanding written sentences and paragraphs in work-related documents.

3.6
Active Listening

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

3.5
Speaking

Talking to others to convey information effectively.

3.5
Critical Thinking

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

3.5
Service Orientation

Actively looking for ways to help people.

3.4
Persuasion

Persuading others to change their minds or behavior.

3.4
Writing

Communicating effectively in writing as appropriate for the needs of the audience.

3.4
Judgment and Decision Making

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

3.3

Knowledge (7)

English Language

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

4.2
Sales and Marketing

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

4.0
Customer and Personal Service

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

3.9
Communications and Media

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

3.6
Administration and Management

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

3.6
Computers and Electronics

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

3.6
Administrative

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

3.4

Abilities (10)

Written Comprehension

The ability to read and understand information and ideas presented in writing.

3.8
Problem Sensitivity

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

3.5
Written Expression

The ability to communicate information and ideas in writing so others will understand.

3.5
Oral Expression

The ability to communicate information and ideas in speaking so others will understand.

3.5
Speech Clarity

The ability to speak clearly so others can understand you.

3.4
Speech Recognition

The ability to identify and understand the speech of another person.

3.4
Near Vision

The ability to see details at close range (within a few feet of the observer).

3.4
Deductive Reasoning

The ability to apply general rules to specific problems to produce answers that make sense.

3.4
Oral Comprehension

The ability to listen to and understand information and ideas presented through spoken words and sentences.

3.4
Inductive Reasoning

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

3.3

Technology (30)

Apple macOS

Category: Operating system software | Hot Technology

4.5
Adobe Photoshop

Category: Graphics or photo imaging software | Hot Technology

4.5
AJAX

Category: Web platform development software | Hot Technology

4.5
C

Category: Development environment software | Hot Technology

4.5
jQuery

Category: Object or component oriented development software | Hot Technology

4.5
JavaScript

Category: Web platform development software | Hot Technology

4.5
Intuit QuickBooks

Category: Accounting software | Hot Technology

4.5
Hypertext markup language HTML

Category: Web platform development software | Hot Technology

4.5
Google Analytics

Category: Data mining software | Hot Technology

4.5
Facebook

Category: Web page creation and editing software | Hot Technology

4.5
Extensible markup language XML

Category: Enterprise application integration software | Hot Technology

4.5
Structured query language SQL

Category: Data base user interface and query software | Hot Technology

4.5
PHP

Category: Web platform development software | Hot Technology

4.5
Oracle Java

Category: Object or component oriented development software | Hot Technology

4.5
MySQL

Category: Data base user interface and query software | Hot Technology

4.5
Microsoft Word

Category: Word processing software | Hot Technology

4.5
Microsoft Windows

Category: Operating system software | Hot Technology

4.5
Microsoft Visual Studio

Category: Development environment software | Hot Technology

4.5
Microsoft Visio

Category: Process mapping and design software | Hot Technology

4.5
Microsoft SQL Server

Category: Data base user interface and query software | Hot Technology

4.5
Microsoft Project

Category: Project management software | Hot Technology

4.5
WordPress

Category: Web page creation and editing software | Hot Technology

4.5
Microsoft PowerPoint

Category: Presentation software | Hot Technology | In Demand

4.5
Microsoft Outlook

Category: Electronic mail software | Hot Technology | In Demand

4.5
Microsoft Office software

Category: Office suite software | Hot Technology | In Demand

4.5
Microsoft Excel

Category: Spreadsheet software | Hot Technology | In Demand

4.5
Microsoft Access

Category: Data base user interface and query software | Hot Technology

4.5
Microsoft .NET Framework

Category: Development environment software | Hot Technology

4.5
Linux

Category: Operating system software | Hot Technology

4.5
Shopify software

Category: Point of sale POS software | In Demand

4.0

Work Activities (16)

Working with Computers

Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.

4.7
Getting Information

Observing, receiving, and otherwise obtaining information from all relevant sources.

4.2
Identifying Objects, Actions, and Events

Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.

4.0
Processing Information

Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.

4.0
Selling or Influencing Others

Convincing others to buy merchandise/goods or to otherwise change their minds or actions.

3.9
Documenting/Recording Information

Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.

3.8
Making Decisions and Solving Problems

Analyzing information and evaluating results to choose the best solution and solve problems.

3.8
Updating and Using Relevant Knowledge

Keeping up-to-date technically and applying new knowledge to your job.

3.8
Establishing and Maintaining Interpersonal Relationships

Developing constructive and cooperative working relationships with others, and maintaining them over time.

3.8
Communicating with People Outside the Organization

Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.

3.6
Communicating with Supervisors, Peers, or Subordinates

Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

3.5
Organizing, Planning, and Prioritizing Work

Developing specific goals and plans to prioritize, organize, and accomplish your work.

3.4
Analyzing Data or Information

Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

3.4
Judging the Qualities of Objects, Services, or People

Assessing the value, importance, or quality of things or people.

3.3
Thinking Creatively

Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.

3.3
Performing Administrative Activities

Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.

3.3

Careers with Overlapping Skills

These occupations share the most skills. A career transition between them means many of your skills transfer directly.

Explore Key Skills

Frequently Asked Questions

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