Social Media Strategist / Specialist
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Social Media Strategist / Specialist earns an average of $47,959/yr. Typical education: Bachelor's degree. Experience: 5.3–6.5 years. Top skills: Social Media, Communication, Marketing.
$47,959/yr
Bachelor's degree
5.3–6.5 years
20
Parent Occupation (O*NET)
Market Research Analysts and Marketing Specialists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (15)
Social Media
Marketing
Social Media Strategy
Social Media Marketing
Social Media Content
Digital Marketing
Social Media Campaigns
Search Engine Optimization
Social Networks
Copywriting
Graphic Design
Key Performance Indicators (KPIs)
Content Strategy
Marketing Strategies
Common Skills (15)
Communication
Verbal Communication Skills
Customer Service
Research
Detail Oriented
Presentations
Planning
Self-Starter
Management
Organizational Skills
Microsoft Office
Problem Solving
Analytical Skills
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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