Marketing Specialist (General)
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Marketing Specialist (General) earns an average of $55,675/yr. Typical education: Bachelor's degree. Experience: 3.6–4.4 years. Top skills: Marketing, Lead Generation, Search Engine Optimization.
$55,675/yr
Bachelor's degree
3.6–4.4 years
15
Parent Occupation (O*NET)
Market Research Analysts and Marketing Specialists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (22)
Marketing
Lead Generation
Search Engine Optimization
App Store (IOS)
Insurance Industry
Regulatory Environment
Business Development
Text Retrieval Systems
Waterproofing
Customer Engagement
Expense Reports
HubSpot CRM
Press Releases
Graphic Design
Mobile Marketing
Marketing Materials
Business Planning
Lifting Ability
Industry Standards
Branding
Localization
Call Center Experience
Common Skills (8)
Communication
Sales
Research
Customer Service
Operations
Business Administration
Clerical Works
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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