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Marketing Communications Specialist

Marketing and Public Relations
Marketing Specialists
Marketing Specialist

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

At a Glance

Marketing Communications Specialist. Typical education: Bachelor's degree. Experience: 3 years. Top skills: Communication, Marketing, Organizational Skills.

Avg Annual Salary

Not available

Typical Education

Bachelor's degree

Experience

3 years

Job Postings

2

Parent Occupation (O*NET)

Market Research Analysts and Marketing Specialists

Median Wage

$76,950/yr

Growth (2024-34)

+6.7%

Education

Bachelor's degree

Skills & Requirements

Specialized Skills (14)

Marketing

5.0

Project Management

4.9

Marketing Communications

4.9

Digital Marketing

4.8

Feature Writing

4.7

Social Media

4.7

Business Development

4.6

Sales Presentations

4.6

Thought Leadership

4.6

Database Management

4.5

Application-Specific Information

4.4

Customer Data Management

4.4

Storyboarding

4.3

Customer Relationship Management

4.2

Common Skills (16)

Communication

5.0

Organizational Skills

5.0

Resourcefulness

4.9

Sales

4.8

Management

4.8

Leadership

4.7

Verbal Communication Skills

4.7

Strategic Planning

4.5

Web Conferencing

4.5

Team Oriented

4.4

Customer Service

4.3

Multitasking

4.3

Professionalism

4.2

Related Specializations

Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.

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