Marketing Automation Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Marketing Automation Manager. Top skills: Business Priorities, Sales, Team Oriented.
Not available
Varies
Varies
N/A
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (19)
Business Priorities
Technology Integration
Process Training
Procurement
Sales Support
Solution Architecture
Value Propositions
Supply Chain
Marketing
Request For Proposal
Process Design
Robotic Process Automation
Accounting
Information Systems
Business Problems
Automation
Finance
Visual Basic For Applications
Deal Shaping
Common Skills (11)
Sales
Team Oriented
Operations
Leadership
Communication
Management
Interpersonal Communications
Team Leadership
Consulting
Resourcefulness
Problem Solving
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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