Director of Marketing
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Director of Marketing. Top skills: Marketing, Sales, Communication.
Not available
Varies
Varies
N/A
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (13)
Marketing
Marketing Strategies
Digital Marketing
Public Relations
New Product Development
Sales Prospecting
Marketing Communications
Marketing Planning
Project Management
Finance
Marketing Materials
Social Media
Global Marketing
Common Skills (16)
Sales
Communication
Management
Leadership
Problem Solving
Planning
Operations
Presentations
Research
Customer Service
Self-Motivation
Decision Making
Forecasting
Influencing Skills
People Management
Certifications (1)
Master Of Business Administration (MBA)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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